Neon-style logo for Back Pocket Company with initials BP, the words 'Back Pocket' in bold, and 'Company' below, accompanied by icons of a film reel, pencil, gear, and lightbulb.

Websites built around you. Not a template.

Personalized website design and digital management for businesses and individuals who want their online presence to actually feel like their own.

EXPLORE BACK POCKET CO.

WHO WE ARE

CREATIVE STRATEGY. ALWAYS WITHIN REACH.

Back Pocket Company creates personalized websites and digital experiences for people and businesses who want something that feels like them, not everyone else.

We combine thoughtful design, modern tools, and a hands-on approach to turn your ideas into an online presence that's clear, professional, and built with purpose.

Get To Know Us
Russel Donahue, wearing a light-colored T-shirt, stands outdoors next to a tree with a background of dense trees and branches.

A WEBSITE BUILDER CAN BUILD A WEBSITE.

We're here to build yours.

From the first idea to launch and beyond, we handle the details so you can focus on what you do best.

1.

DESIGN

Built around your business, personality, goals, and audience.

2.

BUILD

Your site comes together with thoughtful structure, content, and responsive design.

3.

LAUNCH

We handle the details that turn a finished design into a working online presence.

4.

MANAGE

Need changes later? We're still in your back pocket.

SEE OUR WORK

Recent Work

BUILT AROUND THEM. NOT A TEMPLATE.

A few businesses and individuals we've helped bring to life online.


Logo for Elite Aquarium Design with underwater background, featuring a jellyfish, coral, fish, and aquatic plant icons, and the words 'Design, Build, Maintain'.
Colorful underwater scene with various vibrant fish swimming among coral and rocks.

Elite Aquarium Design

A refreshed online presence built to showcase Elite Aquarium Design’s work, highlight their services, and turn an impressive portfolio into new business opportunities.

Large banner at Magic-Con Amsterdam with tentacles and a mystical figure, announcing "The Gathering is Here." Several bicycles parked and a person in a gray T-shirt taking a photo in front of the banner.
smiling man wearing a camouflage hat holds a Magic: The Gathering card featuring a blue lotus. The background has a fantasy-themed design with gold ribbons, a shield with the text 'The Mana Mart,' and various Magic cards at the bottom. The text promotes a one-stop magic shop with free giveaways all night.

Mana Mart

An evolving e-commerce presence designed for growth, giving ManaMart the flexibility to expand its online offerings while creating a scalable home for the brand.

A hand holding a plastic bag and placing toilet paper inside a wall-mounted bathroom dispenser, with a blue educational poster to the left displaying the acronym 'ROCK' for 'Restroom Odor Control Delivery.'
Two men standing side by side indoors in front of a door with holiday decorations, smiling. They are wearing black polo shirts with logos.

Restroom Odor Control Delivery

A refreshed digital presence built to clearly communicate ROC-D’s odor-control solutions, educate commercial customers, and create a streamlined path from discovering the product to getting started.

Want to see more?

Explore Our Work

Behind the Pocket

BUILT BY A PERSON. NOT A PROMPT.

Hello there, I’m Russel. My background has always lived at the intersection of creativity and problem solving, from acting and storytelling to building brands, businesses, and digital experiences. Back Pocket Company grew from that same mindset: understand the person, find what makes them different, and build something that feels like their own.

Close-up of Russel Donahue smiling with brown hair and brown eyes, wearing a green jacket.
Meet Russel

HAVE SOMETHING IN MIND?

READY WHEN YOU ARE.

Whether you're starting from scratch or looking to improve what you already have, we're here to help you figure out what comes next.

Let's Talk
EXPLORE BACK POCKET CO.