Back Pocket Company
Creative Strategy, always within reach.
What is Back Pocket Co.?
Back Pocket Co. is your creative partner for getting sh*t done.
Founded by Russel Donahue, we help small teams, creators, and do-it-yourself brands go from idea overload to launched and thriving—without the agency runaround or vague marketing fluff.
What We Do.
Services built to move your ideas from the notes app to launch day.
We focus on practical, story-first strategies that help you build your brand, connect with your audience, and actually finish what you started.
Service Menu:
🔹 Brand Kickstart – We help shape your brand’s voice, messaging, and name—so it actually sounds like you (and not a template).
🔹 Launch Setup – From Squarespace sites to digital product pages, we help you build and launch a clean, simple online presence.
🔹 Script & Story – Whether you’re pitching a show, making a reel, or writing a campaign, we help bring structure and clarity to your content.
🔹 Voice Coaching – Not sure how to sound like you online? We help you write like a human and connect with your audience.
🔹 Custom Projects – Have a weird, messy, half-started thing? That’s our sweet spot. Bring it.
Why Back Pocket Co.?
You don’t need a big agency—you need someone who gets in the trenches with you.
Back Pocket Co. brings story-first strategy, creative execution, and no-BS guidance to help you make progress—not just plans.
Want to See It in Action?
We don’t just talk a good game—we build brands, systems, and stories that actually work.
Real clients. Real projects. Real progress.
Let’s Make It Real
Whether you're building something new or cleaning up a half-finished launch—Back Pocket Co. helps you get it done with clarity, story, and structure.
🔸 Have an idea you can’t shake?
🔸 A brand that’s stuck?
🔸 A mess you don’t know how to fix?
We help you move from “this might be something” to “holy sh*t—it’s real.”
Pocket Your Style
Bold merch with retro flavor — made to rock big pocket energy every day.