Back Pocket Company

THE BACK POCKET APPROACH

START WITH THE PERSON. BUILD AROUND THE PURPOSE.

No two businesses are exactly alike, so we don't believe their websites should be either. Every project starts with understanding who you are, what you're trying to accomplish, and what your audience actually needs.

From there, we create a clear path forward, designing, building, launching, and supporting an online presence that feels like an extension of your business, not something pulled from a shelf.

DESIGN → BUILD → LAUNCH → MANAGE

01 DESIGN

START WITH THE RIGHT IDEA.

Before we build anything, we get to know your business. Your goals, audience, personality, existing brand, and where you want to go next all help shape the direction of the project.

From structure and visual direction to content and user experience, we create a clear plan before the first page is ever built.

WHAT'S INCLUDED

  • Site Structure & Page Planning

  • Visual Direction

  • Brand Integration

  • Content Strategy

  • Copy Guidance

Russel Donahue working at a desk with multiple screens, studying website designs for an aquarium business, with sketches, color swatches, and notes.
A notebook with website design sketches and notes, a laptop, a black coffee mug, a small potted plant, and sticky notes on a desk.
A person wearing purple gloves is installing or inspecting an electrical panel or control box on a wall.
A design titled 'WHERE WE ROC' featuring three photos with quotes. The first photo shows the Bombay Bar & Grill with a digital sign, captioned 'This program is a game changer.' The second depicts the Roxsbury Deli & Grill with a sign, captioned 'My mom loves using and spraying AirX 60.' The third is the Ventura High School logo with a yellow lion, captioned 'Faculty members tell us that the restrooms smell so clean.'

02 Build

BRING THE PLAN TO LIFE.

Once the direction is clear, we turn the plan into a working digital experience. Structure, content, visuals, and functionality all come together with an emphasis on making the site easy to navigate, easy to use, and built around your goals.

Every build is refined across desktop and mobile so the finished experience works just as well as it looks.

WHAT'S INCLUDED

  • Website Build & Page Development

  • Responsive Desktop & Mobile Design

  • Content & Visual Integration

  • Navigation & User Experience

  • Forms, Links & Functionality

  • Testing & Refinement

03 Launch

READY FOR THE REAL WORLD.

A finished website needs more than a publish button. Before launch, we make sure everything works the way it should, from navigation and links to mobile responsiveness, forms, and the details that make the experience feel complete.

Once everything is ready, we take the site live and make sure you’re comfortable with what you have and how to use it.

WHAT’S INCLUDED

  • Final Site Review

  • Desktop & Mobile Testing

  • Links, Forms & Functionality Checks

  • Domain & Launch Support

  • Basic SEO & Site Settings

  • Client Walkthrough & Handoff

A man with a beard wearing a red headband with a hammer and sickle symbol, holding a megaphone to his mouth outdoors with trees and a blue sky in the background.
Person holding a smartphone displaying a streaming media app featuring movies and TV shows.
Russel Donahue with a white cap and dark hoodie sitting at a desk, working on dual monitors displaying a website and analytics dashboard. There is a black mug, a smartphone, a keyboard, and notebook on the desk.

04 MANAGE

KEEP IT MOVING FORWARD.

Launching your website isn't the end of the relationship. Businesses change, content evolves, and sometimes you just need something updated without figuring it out yourself.

Back Pocket Company stays in your corner after launch, helping your digital presence evolve alongside your business, wherever it goes next.

ONGOING SUPPORT CAN INCLUDE

  • Website Updates & Changes

  • New Pages & Content

  • Image & Portfolio Updates

  • Troubleshooting & Fixes

  • Seasonal or Promotional Changes

  • Continued Site Improvements

NOT SURE WHERE TO START?

THAT'S WHAT WE'RE HERE FOR.

Whether you're starting from scratch, rebuilding something that isn't working, or just need help figuring out what comes next, we'll start with a conversation.

Let's Talk
See our Work