Back Pocket Company
Creative Strategy, always within reach.
What is Back Pocket Co.?
Back Pocket Co. is a creative consulting studio founded by Russel Donahue.
We specialize in helping scrappy businesses, creators, and teams who are ready to bring their next big thing to life—but don’t want to waste time chasing vague strategies or overpriced fluff.
From storytelling and brand identity to content planning and launch setup, we help people go from “this might be something…” to “holy sh*t, it’s real.”
What We Do.
“Services designed to get your ideas out of your head—and into the world.”
🔹 Brand Kickstart – Naming, voice, and messaging that actually sounds like you.
🔹 Launch Setup – From site structure to copy, we’ll help you go live with confidence.
🔹 Script & Story – Short-form video, pitch decks, or branded content development.
🔹 Voice Coaching – So your writing sounds like a person, not a pitch bot.
🔹 Custom Projects – Got something messy or half-formed? Let’s make it real.
Why Back Pocket Co.?
Because you don’t need an agency—you need someone who gets it.
We bring story-first strategy, real-world experience, and clarity that actually helps you move forward.
Lets Make it Real!
We help creatives and small businesses turn back-pocket ideas into actual brands.
Whether you’re launching something new or reshaping what’s already out there—we bring clarity, storytelling, and structure to your creative chaos. The goal? REAL results.
Here’s what that looks like in action…
Still Unsure?!
Got an idea you can’t shake? A brand that’s lost its spark?
…Or just stuck in your head?
Back Pocket Co. is your creative fix.
We help you get unstuck, clarify your vision, and bring your brilliance to life—with strategy, structure, and a little humor.