Elite Aquarium Design

From Overworked Operator to Organized Expert

Client: Elite Aquarium Design (Owner: Jeremy K.)
Scope: Full website build, brand platform, operational systems, SOPs

The Challenge

Elite Aquarium Design is a high-end aquatic service based in Southern California, known for its museum-quality tanks and private installations.

The problem?
Jeremy—the founder—was doing everything. Every client. Every system. Every time.

Without a digital presence or operational systems, he was:

  • Repeating instructions to employees constantly

  • Burning out trying to maintain quality across clients

  • Struggling to scale despite demand

  • Lacking a professional platform to show off his work

He didn’t need another tool.
He needed structure, clarity, and a way to build without burning out.

Colorful tropical fish swimming among coral and rocks in an aquarium.
Elite Aquatic Design at work on an aquarium, which contains colorful fish and coral decorations. His reflection is visible in the glass of the tank.

What We Did

Back Pocket Co. stepped in to elevate both the brand presence and the backend operation—giving Jeremy the tools to grow his business and protect what made it special.

Website + Digital Platform

  • Built a full custom website from scratch

  • Showcased high-end services, gallery, video content, and client-facing info

  • Created a clean, professional aesthetic to match industry leaders

  • Optimized site structure for future content and SEO

SOP Development + Internal Systems

  • Designed a complete Standard Operating Procedures system

  • Covered core service work, van prep, shop organization, emergency protocols, and onboarding

  • Turned Jeremy’s personal standards into teachable, repeatable systems

  • Built a foundation to confidently onboard new hires without constant micromanagement

Colorful coral reef with various types of corals and anemones in purple, pink, green, and orange hues.
Two men standing in front of a large aquarium, which features blue lighting and various sea creatures, inside a room with wooden flooring and a pool table.

The Outcome

With BPco’s support, Elite Aquarium Design went from “everything in Jeremy’s head” to a business with:

  • A professional web presence rivaling top-tier aquarium service providers

  • A structured system for training and delegation

  • Clear, documented processes that preserved Jeremy’s quality and vision

  • Enough breathing room to hire a new team member—without sacrificing standards

And perhaps most importantly:

Jeremy finally had time to handle the little things that keep a business running—like product acquisition, prepping the vans, staying on top of invoices, and building client trust.
Instead of constantly putting out fires, he’s now able to lead.

“For the first time, I’m not constantly repeating myself. Everyone’s on the same page. I finally feel like I’m running a business—not just surviving it.”
— Jeremy K., Elite Aquarium Design

What This Shows About BPco

We don’t just help you look legit—we help you operate like it, too.

Back Pocket Co. helps hands-on founders turn chaos into clarity through websites, brand platforms, and systems that actually support growth.
From creative direction to backend strategy—we build with the long game in mind.

An aquarium with purple coral and fish on a wooden wall, with a reflection on the glass surface below and colorful figurines of cowboys, cowgirls, and a cactus in the foreground.
Colorful aquatic scene with various sea anemones, starfish, and rocks.