ManaMart
From Structure to Scalability
The Challenge
ManaMart was a growing online trading card business operating through Whatnot. The business had solid bones—reliable sourcing, a basic system, and steady sales—but it lacked the brand identity, live-selling strategy, and backend efficiency needed to scale. Inventory was often mismanaged, event opportunities were under-leveraged, and livestreams lacked the kind of punch that drives loyalty and hype.
In short: ManaMart had the goods, but not the gameplan.
The Fix
We came in to transform a functioning operation into a revenue-generating, community-building machine. The focus wasn’t just “more sales”—it was building a brand with momentum and systems to match. We helped shape both the front-end experience and the backend operation to work smarter, move faster, and capitalize on what made ManaMart special.
What We Did
Optimized inventory management to avoid oversells, reduce chaos, and prep for high-volume moments
Built workflows that allowed for consistent fulfillment—even during peak sales periods
Developed brand voice and stream presence to stand out on Whatnot
Capitalized on product scarcity by livestreaming discounted convention finds—positioning them as limited, high-desire drops
Coordinated projects for live events and convention launches (from product curation to pricing strategy)
Advised on purchasing decisions based on market trends, community demand, and resale viability
Streamlined product flow from acquisition → promotion → launch → sell-through
The Result
ManaMart scaled to a $1M+/year business, evolving from a basic online shop into a beloved brand with a loyal customer base and a repeatable, scalable operation. Livestream engagement surged, customers came back for the vibe and the value, and conventions became powerful sales catalysts—not just appearances.
We didn’t just grow revenue. We built momentum, strategy, and a brand people rally behind