ManaMart

FROM MOMENTUM TO SCALE.

Client: ManaMart

Industry: Trading Cards + Live Commerce
Scope: Brand Strategy, Operations, E-Commerce, Live Sales + Event Support

The Context

ManaMart was already an established trading card business with a growing presence on Whatnot, strong product sourcing, and a loyal customer base.

As the business grew, so did the complexity behind it. More products, larger shows, convention appearances, and new opportunities meant the systems behind the scenes needed to grow with it.

Back Pocket Co. stepped in to help bring structure to that growth, strengthening the brand, streamlining operations, and helping turn new opportunities into repeatable systems.

Our Role

Back Pocket Co. has worked alongside ManaMart across both the customer-facing brand and the operations that keep it moving.

Rather than reinventing what was already working, the focus has been on identifying opportunities, solving problems, and building systems that make the business easier to operate and better positioned to grow.

KEY CONTRIBUTIONS

  • Refined inventory and fulfillment workflows for high-volume live sales

  • Developed scalable processes for major product releases and high-traffic shows

  • Helped shape the customer experience across Whatnot and live events

  • Supported convention strategy, merchandising, product selection, pricing, and promotional timing

  • Developed and tested new show formats, promotions, and sales concepts

  • Helped strengthen ManaMart's visual identity and overall brand presentation

  • Supported the continued expansion of products, events, and sales opportunities

The Result

ManaMart evolved from a growing live-commerce operation into a more structured, recognizable, and scalable brand.

With stronger systems behind the scenes and a more consistent customer experience out front, the business has been able to handle larger product launches, expand its convention presence, and continue growing without losing the personality that made it successful in the first place.

$1M+ ANNUAL REVENUE

Reached as ManaMart continued scaling its live-commerce operation and brand presence.

What This Shows About BPco

Growth doesn’t always mean starting over. Sometimes the right move is identifying what’s already working, strengthening the systems behind it, and building from there.

That’s what Back Pocket Co. helped ManaMart do.

People standing in line outside a building with a large sign that reads "The MANA Mart" and the slogan "Always buying, Always selling" underneath.
The Mana Mart booth at a Southern California trading card convention, showcasing branded merchandise, custom playmats, and collectible card game products.
Large banner advertising MagicCon Amsterdam with fantasy artwork of a wizard and tentacles, and the message 'The Gathering is Here'. A man wearing a gray t-shirt and a white cap walks by the banner on a paved area with bicycles parked in front.
MagicCon attendee celebrating at the “Art of Magic” exhibit, pointing to the sign on the convention floor, with crowds and vendor booths in the background.
Back to our work
Next Project: ROC-D